Imagine this: You’re frustrated, standing in line at the grocery store, desperate for a quick dinner recipe. You whip out your phone and yell, “Siri, what can I make with leftover chicken and broccoli?” Suddenly, the magical realm of Google Assistant bursts open, offering a perfectly tailored meal suggestion in seconds. No keyword strings, no… Read More »Conversational Optimization: Is It the Future of SEO? 5 Insights
Imagine scrolling through your social media feed, only to stumble upon a screenshot of a private message you sent years ago, twisted and weaponized against you. Or perhaps you wake up to a barrage of hateful comments on your latest blog post, viciously dissecting your appearance, your opinions, your very being. This, unfortunately, is the… Read More »8 Key Impacts: The Emotional Toll of Online Reputation Damage
Building and preserving a solid online reputation takes time and energy. No matter how much money you spend on branding, quality assurance, or customer service, it only takes a single slip-up or bad customer feedback to ruin everything. The internet is flooded with millions of negative comments that can scare off hundreds of potential buyers. Unfortunately, you can’t stowaway every ounce of negative publicity. Instead, you have to be more strategic with your online communication and avoid the following online reputation management mistakes that could make things worse. Let’s learn about these mistakes!
Online Reputation Management or ORM has become an essential aspect of branding and marketing in the digital age. It is a solution to the rapid rise of trolls, irate customers, disgruntled employees, identity thieves, and even angry exes on the internet. These parties might want to sabotage your reputation by flooding Google search results and social media pages with negative reviews and misleading information.
It is no secret that business has become increasingly digitized. The wealth of data available to employers, customers, and prospective clientele makes it more important than ever to build a solid digital presence. Writing an effective professional background statement is a critical component of self-marketing.
In the post-pandemic digital age, consumers of all ages and walks of life are going online to learn about different products, services, and brands before approaching them. As a result, sites such as Google Reviews, Yelp, Facebook, Amazon, TripAdvisor, and Angie’s List, are a hot commodity right now as most buyers consider them trusted consumer resources.
Whether you’re a business or a customer, you’ve probably come across hundreds of negative reviews and comments online related to products, services, and brands. Negative feedback and criticism are quite common as no brand can ensure 100% satisfaction or reliability. Leaving things unaddressed can cause negative commentary to pile up and reach the top of search results, trends on social media, and other forums. Complacency, apathy, or hesitation in such situations can have real consequences for your online traffic, sales, and revenue. How?
The amount of personal data available on the internet makes searching for someone easier than ever, have you ever wondered who may be searching for you? With 55 million online searches for people every month on Google, your curiosity is certainly justified!
What makes you head to Starbucks or Dunkin and pay a premium price for a cup of coffee? Is it due to the many options or the high-quality service they offer? Perhaps, someone whose opinion you value recommended it to you once. According to a study by Reputation Dividend, 80% of purchase decisions fall to the brands’ reputation or direct recommendations.
In the post-pandemic digital age, one bad comment or review on your Google reviews or social media pages can inflict more damage than a robbery. Whether you’re a startup or small business, you need to be concerned about what people are saying about your business because a bad online reputation usually results in financial and/or credibility loss.
Brand management and reputation management share many similarities. In certain cases, the two terms are used interchangeably since they both influence the way the target audience perceives a business. However, they’re not identical and have different levels of applications. Therefore, in this post, we’ll share the key differences between branding and online reputation management so you can devise an effective strategy to manage both.
In the business world, your reputation is everything. Therefore, one mistake or mishap can lead to several financial or reputational repercussions. Thus, the online reputation management industry is rapidly gaining traction in the post-pandemic digital age, with thousands of companies outsourcing this important business function to experts.
Curating and maintaining a good online reputation is rapidly becoming a core business function in the digital age to manage consumer sentiment. A huge aspect of the online reputation management process involves monitoring and addressing online reviews on popular review sites. Over 90% of consumers now go online to learn about businesses, products, products, and services. Moreover, 87% of these consumers look at reviews during the decision-making process.
In the digital age, marketers and brands employ an extensive mix of strategies and solutions to learn more about their target audiences, especially what they’re saying about their company, products, and service. Social media listening, a relatively new concept, has become quite popular in recent years as an intelligence-gathering solution for businesses to help them track and modify consumer sentiment.
Consumers in the digital age are accustomed to doing thorough research related to businesses, products, and services. In most cases, this process begins with a Google search, following which users access links leading to different websites. The general rule of thumb is that the higher you rank, the more reputable and trustworthy your brand is. Thus, search engine optimization has become a crucial aspect of online reputation management.
Your brand’s online reputation prompts customers to do business with you. However, online reputation management in the digital age can be tricky, especially on social media where you have little or no control over what people have to say about your business. Today, there are hundreds of social media platforms. Most of them do a decent job of enabling online customer engagement. Platforms like TikTok and Instagram might be trending at the moment. However, when it comes to ORM, you also need platforms that show up in Google search results to boost your SEO rankings.
In the modern age, every startup and small business owner understands the importance of brand reputation in helping them gain customers, stand out from competitors, and ensure continuity. Recent statistics suggest that less than 60% of buyers would shop from a business with a 3-star rating, which you might think is a pretty good score. At the same time, around 95% of consumers would opt for a business with a 4+rating.
Public relations has been around long before the advent of the internet. However, now that millions of businesses and billions of customers are online, PR has become an important aspect of online reputation management.
As you likely know, the things people say about you on the internet can have powerful impacts on your life, and a negative online reputation can be extremely damaging both for individuals as well as the brands and companies they represent.
RMG Digital sees a wide array of clients, many of whom are unaware of some of the costly mistakes they are making that damage their online reputations. RMG Digital has repaired and enhanced countless reputations, and here are some of the most common mistakes we have identified over the years that can damage your online reputation.