Building and preserving a solid online reputation takes time and energy. No matter how much money you spend on branding, quality assurance, or customer service, it only takes a single slip-up or bad customer feedback to ruin everything. The internet is flooded with millions of negative comments that can scare off hundreds of potential buyers. Unfortunately, you can’t stowaway every ounce of negative publicity. Instead, you have to be more strategic with your online communication and avoid the following online reputation management mistakes that could make things worse. Let’s learn about these mistakes!
Guest posting is an important tool to help improve your SEO. This is one of our many SEO optimization services at RMG Digital, and we have seen great results with our clients.
Online Reputation Management or ORM has become an essential aspect of branding and marketing in the digital age. It is a solution to the rapid rise of trolls, irate customers, disgruntled employees, identity thieves, and even angry exes on the internet. These parties might want to sabotage your reputation by flooding Google search results and social media pages with negative reviews and misleading information.
It is no secret that business has become increasingly digitized. The wealth of data available to employers, customers, and prospective clientele makes it more important than ever to build a solid digital presence. Writing an effective professional background statement is a critical component of self-marketing.
In the post-pandemic digital age, consumers of all ages and walks of life are going online to learn about different products, services, and brands before approaching them. As a result, sites such as Google Reviews, Yelp, Facebook, Amazon, TripAdvisor, and Angie’s List, are a hot commodity right now as most buyers consider them trusted consumer resources.
Whether you’re a business or a customer, you’ve probably come across hundreds of negative reviews and comments online related to products, services, and brands. Negative feedback and criticism are quite common as no brand can ensure 100% satisfaction or reliability. Leaving things unaddressed can cause negative commentary to pile up and reach the top of search results, trends on social media, and other forums. Complacency, apathy, or hesitation in such situations can have real consequences for your online traffic, sales, and revenue. How?
The amount of personal data available on the internet makes searching for someone easier than ever, have you ever wondered who may be searching for you? With 55 million online searches for people every month on Google, your curiosity is certainly justified!
What makes you head to Starbucks or Dunkin and pay a premium price for a cup of coffee? Is it due to the many options or the high-quality service they offer? Perhaps, someone whose opinion you value recommended it to you once. According to a study by Reputation Dividend, 80% of purchase decisions fall to the brands’ reputation or direct recommendations.
In the post-pandemic digital age, one bad comment or review on your Google reviews or social media pages can inflict more damage than a robbery. Whether you’re a startup or small business, you need to be concerned about what people are saying about your business because a bad online reputation usually results in financial and/or credibility loss.
Brand management and reputation management share many similarities. In certain cases, the two terms are used interchangeably since they both influence the way the target audience perceives a business. However, they’re not identical and have different levels of applications. Therefore, in this post, we’ll share the key differences between branding and online reputation management so you can devise an effective strategy to manage both.