Online reputation management has become a crucial aspect of branding and digital marketing. While the internet has enabled users to voice their opinions, they’ve also put brands at risk of losing customers or traffic and tarnishing their online image due to negative reviews and bad social commentary.
Your brand’s online reputation prompts customers to do business with you. However, online reputation management in the digital age can be tricky, especially on social media where you have little or no control over what people have to say about your business. Today, there are hundreds of social media platforms. Most of them do a decent job of enabling online customer engagement. Platforms like TikTok and Instagram might be trending at the moment. However, when it comes to ORM, you also need platforms that show up in Google search results to boost your SEO rankings.
In the modern age, every startup and small business owner understands the importance of brand reputation in helping them gain customers, stand out from competitors, and ensure continuity. Recent statistics suggest that less than 60% of buyers would shop from a business with a 3-star rating, which you might think is a pretty good score. At the same time, around 95% of consumers would opt for a business with a 4+rating.
Public relations has been around long before the advent of the internet. However, now that millions of businesses and billions of customers are online, PR has become an important aspect of online reputation management.
As you likely know, the things people say about you on the internet can have powerful impacts on your life, and a negative online reputation can be extremely damaging both for individuals as well as the brands and companies they represent.
RMG Digital sees a wide array of clients, many of whom are unaware of some of the costly mistakes they are making that damage their online reputations. RMG Digital has repaired and enhanced countless reputations, and here are some of the most common mistakes we have identified over the years that can damage your online reputation.