Building and preserving a solid online reputation takes time and energy. No matter how much money you spend on branding, quality assurance, or customer service, it only takes a single slip-up or bad customer feedback to ruin everything. The internet is flooded with millions of negative comments that can scare off hundreds of potential buyers. Unfortunately, you can’t stowaway every ounce of negative publicity. Instead, you have to be more strategic with your online communication and avoid the following online reputation management mistakes that could make things worse. Let’s learn about these mistakes!
Brand management and reputation management share many similarities. In certain cases, the two terms are used interchangeably since they both influence the way the target audience perceives a business. However, they’re not identical and have different levels of applications. Therefore, in this post, we’ll share the key differences between branding and online reputation management so you can devise an effective strategy to manage both.
In the digital age, marketers and brands employ an extensive mix of strategies and solutions to learn more about their target audiences, especially what they’re saying about their company, products, and service. Social media listening, a relatively new concept, has become quite popular in recent years as an intelligence-gathering solution for businesses to help them track and modify consumer sentiment.
Online reputation management has become a crucial aspect of branding and digital marketing. While the internet has enabled users to voice their opinions, they’ve also put brands at risk of losing customers or traffic and tarnishing their online image due to negative reviews and bad social commentary.
Your brand’s online reputation prompts customers to do business with you. However, online reputation management in the digital age can be tricky, especially on social media where you have little or no control over what people have to say about your business. Today, there are hundreds of social media platforms. Most of them do a decent job of enabling online customer engagement. Platforms like TikTok and Instagram might be trending at the moment. However, when it comes to ORM, you also need platforms that show up in Google search results to boost your SEO rankings.