Your brand’s online reputation prompts customers to do business with you. However, online reputation management in the digital age can be tricky, especially on social media where you have little or no control over what people have to say about your business. Today, there are hundreds of social media platforms. Most of them do a decent job of enabling online customer engagement. Platforms like TikTok and Instagram might be trending at the moment. However, when it comes to ORM, you also need platforms that show up in Google search results to boost your SEO rankings.