Your brand’s online reputation prompts customers to do business with you. However, online reputation management in the digital age can be tricky, especially on social media where you have little or no control over what people have to say about your business.
Today, there are hundreds of social media platforms. Most of them do a decent job of enabling online customer engagement. Platforms like TikTok and Instagram might be trending at the moment. However, when it comes to ORM, you also need platforms that show up in Google search results to boost your SEO rankings.
Therefore, in this post, we’ll share the three best social media platforms for online reputation management in 2022.
The Top Three Social Media Platforms for ORM
LinkedIn is the world’s most popular social media platform for professionals and businesses. Therefore, it is an absolute necessity for modern businesses and professionals looking to monitor and manage their online reputation while ranking on the world’s most popular search engine, Google.
Modern organizations need to maintain a good brand image, not just for their customers but also to attract the best talent to work for them. The platform offers several tools to make this possible. For instance, you can create a Vanity URL, which is a popular SEO element used by professionals to convey professionalism and instant authority on search results.
Creating and optimizing a LinkedIn company profile using keywords in your executive summary, services, and products makes your brand more searchable. You can also use the platform’s authority to suppress negative information by participating in group discussions and sharing updates to your network to welcome positive reviews and comments.
Facebook is the next best social media platform for ORM after LinkedIn. Due to the platform’s immense traffic, it’s only natural to find Facebook pages and profiles of popular individuals on top of search results. Moreover, did you know that Facebook and Instagram became the digital storefronts for thousands of businesses that didn’t have a website during the pandemic?
So, if you look for their brand name on Google, you’re most likely to come across their Facebook page, depending on the name’s uniqueness or the keywords used in their posts and content. According to research, nearly55% of modern consumers use Facebook to learn about businesses and check out their reviews before purchasing.
If you’re intrigued by these stats and want to use Facebook for ORM, you need to build your credibility on the platform before it can rank on Google. To do this, you should start by creating a compelling company profile. In your profile, highlight who you are. Optimize your profile by using keywords commonly used in your industry. You can also include your company logo in your profile picture and/or cover to draw more attention.
Next, you need to actively engage people by posting content, such as posts, graphics, and videos. More importantly, you need to tune into what your target audience is saying about your brand and engage with them accordingly in the comment sections or their DMs.
Twitter is the world’s most popular social media platform for business news and developments. Unlike Facebook and Twitter, the platform relies heavily on frequent engagement and interaction among users. While this does make it trickier to use for ORM, it does open more opportunities for brands to build their connections and online presence.
The best way to foster positive social commentary on Twitter is by showcasing positive press about your business. You can show off your products, testimonials, team videos, and other relevant content.
So, there you have it – the best social media platforms for online reputation management. Depending on the state of your online reputation, you may not have to tools or resources to successfully manage all these three platforms with your day-to-day operations. Thus, you should hire a team of ORM specialists and outsource this function to build a solid reputation on Facebook, Twitter, and LinkedIn.
RMG Digital Solutions is a leading online reputation management agency. We have the tools, expertise, and experience tore pair, enhance, and build your digital credibility using a mix of SEO, social media, and PR strategies.
Feel free to get in touch with us and let us devise a tailored solution for you.