RMG Digital sees a wide array of clients, many of whom are unaware of some of the costly mistakes they are making that damage their online reputations. RMG Digital has repaired and enhanced countless reputations, and here are some of the most common mistakes we have identified over the years that can damage your online reputation:
1. Underestimating the Importance of Your Online Reputation
It is a common misconception that an online reputation is important only to high-profile individuals; think CEO’s, politicians, or other public figures. Your reputation can actually have an impact on you throughout your life, from applying to colleges, to getting approved for a business loan, and even whether or not you get a second date with a romantic interest. Regardless of where you are in your life, maintaining a positive online reputation is absolutely critical.
2. Disregarding Existing InformationAbout You Online
Depending on the field you are in, you may already have negative content online about you in the form of yelp reviews, blog posts, and even social media posts. Although it is easy to look at this content as the work of one-off disgruntled customers (and at RMG Digital we have repaired the reputations of many people who were falsely accused of various crimes/malpractices), it really only takes a few unchecked posts for misinformation to spread like wildfire. Make sure to do frequent checks of your name online, and immediately take action should you find anything false or defamatory. Contact RMG Digital if you have questions about reducing negative content about yourself online.
3. Posting Inappropriate Content Online
Although this may seem obvious, you would be surprised at the amount of times RMG Digital has come across clients who were unknowingly posting content online that damaged their reputations. Although obvious racist, sexists, or otherwise discriminatory posts are a no-brainer, other controversial topics such as politics and religion should be avoided. When posting content online, it is best to keep things as neutral as possible.
4. Inactivity Online
Creating a strong digital presence is a major component of your online reputation. If you have a business or a personal brand, it is important to keep active in engaging with your customers or target audience. This means addressing reviews, posting updates, and keeping your website as up to date as possible. This will boost your credibility, and in turn enhance your reputation. If you’re having trouble getting started, RMG Digital is here for you, just contact us and we will get you started in building a great digital presence.
5. Picking the Wrong Reputation Management Services
It might seem easy and convenient to solicit services that artificially boost your reputation such ast hrough fake positive reviews, but this will only hurt you in the long run. Instead, seek out services that have genuine SEO optimization techniques and proven track records of boosting client’s reputations. Purchasing fake reviews, likes, or anything that your target audience will deem as unethical is a fast-track to losing your online credibility. RMG Digital works with some of the most innovative reputation enhancement techniques that are custom-tailored to each client, contact us if you would like to utilize a genuine reputation management service!