Case Studies

An executive coach had spent more than a decade building and selling a software company before turning to advising chief executives. He had also been named in an SEC civil action, which he settled without admitting or denying the allegations. His work depends on CEOs trusting his judgment, and a search of his name had become a conversation he couldn't be part of.

Before accepting the engagement, we reviewed the SEC filings and final judgment against our intake standards.

We built websites documenting his coaching practice, operating history, and work with CEOs. We improved the discoverability of his existing podcast and video library and connected those materials to his professional profiles.

We also established the online presence for two client-funded scholarships, including a STEM award. Awards are paid by check directly to each winner's university financial aid office, and at least one university lists the scholarship for its students.

Structured data supported accurate identification across platforms, and monthly reviews tracked changes in search results and AI descriptions.

The engagement reached its agreed goals in approximately one year.

In checks recorded on September 28, 2026, Google's first page for his name included his practice, personal websites, scholarships, and professional profiles. The responses reviewed from Copilot, Gemini, and Perplexity described his career and coaching practice.

A fuller professional record can give people more context when assessing someone's career. The official record remained part of his history; the work gave it proportion by expanding the information available alongside it.

An investment executive shared his name with several prominent people. His company had a substantial public presence, but his personal record was comparatively limited and included an SEC administrative order. His work depends on the trust of partners and investors, so the question was which version of him people would find first.

Before accepting the engagement, we reviewed the SEC order against our intake standards.

Over two years, we developed his personal websites, long-form writing, and professional profiles. His company's websites were outside the engagement.

The client contributed interviews, writing, and time throughout the campaign. We connected these materials so everything pointed to the same man.

We also developed the online presence for a client-funded scholarship and grant, with awards paid by check directly to each winner's university financial aid office. Structured data and monthly monitoring supported identification and consistency across sources.

In checks recorded on September 28, 2026, after the engagement concluded, a Google search combining his name and company returned his company, personal websites, grant program, and a published interview on the first page.

When prompted with his name alone, the responses reviewed from Copilot, Gemini, and Perplexity presented him first among people sharing that name and described his professional career.

His participation made the difference. With his contributions and our work aligned, his company's record and his personal record now describe the same person. On a shared name, the goal is not to obscure anything; it is to make sure the right person is the one people find.

A healthcare finance executive with two decades of experience was the subject of an SEC order concerning accounting at a former employer. The order included a suspension from practicing before the Commission as an accountant. By the time he was ready to lead again, a search of his name was describing the order rather than the executive.

Before accepting the engagement, we reviewed the SEC order against our intake standards.

We built personal websites documenting his healthcare finance, operations, and leadership experience, alongside professional listings and profiles.

We also developed websites and listings for two client-funded scholarships and a grant. Awards are paid by check directly to each winner's university financial aid office.

Structured data supported accurate identification among people sharing his name. Monthly reviews tracked search results and AI descriptions.

The campaign reached its agreed goals in fourteen months. At the client's request, the engagement then moved to ongoing maintenance.

In checks recorded on September 28, 2026, Google's first page for his name included his websites, scholarship and grant programs, and professional profiles. The responses reviewed from Copilot, Gemini, and Perplexity described his healthcare finance career. Most presented him first among people sharing his name.

He has since served as CFO of two healthcare organizations. We note this as context, not as a result we claim.

The campaign builds the record, and maintenance keeps it current as his career moves forward. When a client chooses to stay on after the goals are met, that decision says more than any result we could report.

A nonprofit had grown its online presence faster than it had organized it. Different sources described its programs, prices and the people it serves in different ways, and it had more than one social page under different names. Its work depends on donors, officials and partners understanding it quickly.

The engagement began in March 2026. We unwound the organization's overlapping properties so one consistent account remained, and rebuilt its website.

We also contributed a domain we owned and built on it a resource center on the issue the nonprofit exists to address: plain definitions, sourced data, and how communities make progress on it. The resource center links to the nonprofit's own site and gives the organization a voice in the national conversation, beyond its own projects.

The goals are a rich public record, support for fundraising, and a national profile.

In checks recorded on September 29, 2026, Google's first page for the organization's name led with its rebuilt website and a full set of sitelinks, and Google's AI Overview described the organization accurately, in the terms it uses for itself. Perplexity gave the same account: what the organization builds, who it serves, and where its first project stands.

The next phase is earned media: published work from the organization's leadership in outlets that exercise editorial judgment, carrying its work to readers well beyond its own projects.

For a nonprofit, the public record does fundraising work. A donor who looks it up finds one clear account, and the resource center brings in people who had never heard of the organization.

The founder had built his practice around an informal name shared by a great many other people and businesses. Searches for it were crowded, and the firm's own record was spread across several business names, addresses and descriptions.

We recommended building around the firm's own name, which is distinctive enough to hold the first page. The plan was entity-based: one name, stated the same way everywhere, with the technical markup that lets search engines and AI systems read it.

The engagement began in April 2026 with four websites, including a rebuilt corporate site, a single home for the firm's video content and a scholarship site, alongside general media. Structured data connects the sites to one another and to the founder.

In checks recorded on September 29, 2026, Google's first page for the firm's name led with its rebuilt corporate site and a set of sitelinks, including the video library, the founder's page and the scholarship. More of the firm's own sites followed. Perplexity described it as a single firm, with its services stated the way the firm states them.

The next phase is earned media: bylined articles under the founder's name in national business publications, building on the record the first phase put in place.

A distinctive name can be held. A common one has to be shared. Choosing the name to build around comes before any content is written.

A fast-growing financial firm had been backed at its start by an investor that later faced legal trouble of its own. The firm had already restructured its ownership. Online, the two names were still read together, and search results and AI answers about the firm kept returning to the former investor's story.

The engagement began in July 2025 with three pieces of work: a rebuilt website, entity work so that search engines and AI systems read the firm as its own company under its current ownership, and work on the search suggestions that paired its name with the former investor's. Together they give the systems a current, consistent account of the firm to draw on.

In checks recorded on September 29, 2026, Google's first page for the firm's name returned its own website with a full set of sitelinks, followed by its professional and financial-data profiles, an affiliate's site and a lender's announcement of a joint venture. Perplexity described the firm from its own account of itself: its business, its focus and its offices.

The next phase is earned media: bylined articles from the firm's leadership in national business and financial publications, so the firm's own voice becomes part of the record the systems read.

A company's record can stay tied to someone else's history long after the business has moved on. Separating them is building work: giving the systems a current, well-sourced account of the firm as it is today.