Ethics
We rebuild reputations with truthful work
We repair damaged reputations and strengthen existing ones through accurate information, useful content and legitimate correction and removal requests.
The work must stand up to scrutiny. We do not replace an unfair account with an invented one.
Our commitments
Tell the truth
We use verifiable facts about your experience, accomplishments and work. We do not invent credentials, reviews, testimonials, achievements or public support.
Use legitimate methods
We do not impersonate people, create fake accounts, manufacture search activity, use private blog networks or buy links to manipulate rankings. Correspondence from RMG identifies who we are.
Address the problem directly
We pursue corrections and removal where there is a valid basis. When negative material cannot be deleted, we work to move it down by strengthening truthful, relevant content.
Explain what we can deliver
We commit to the work described in your proposal. We do not promise a particular Google ranking or dictate what an AI platform will say. Any specific publication commitment must be stated separately in writing.
Respect confidentiality
Our Confidentiality page explains access to client information, publication permissions and private references.
Check conflicts
We check for conflicts before accepting work and do not take an engagement against a party we already represent.
Read before reaching out
We review the coverage before approaching someone about it. We do not call reporting false or unfair without a basis, and we do not solicit work arising from harm to a child or someone in an organization’s care.
Decline work that conceals ongoing harm
We will not reduce the visibility of accurate reporting about conduct that is continuing to harm others.
Require an honest account
If an engagement is based on materially false information supplied by a client, we end it. Accurate facts are essential to the work.
How we decide whether to help
We consider what happened, what you want to achieve and whether there is a responsible way to improve your reputation. An allegation alone does not establish what happened, and an open matter does not automatically rule out work. We assess the facts and the purpose of the engagement.
Proactive clients do not need a negative result to qualify. Helping people present real expertise and accomplishments is an important part of what we do.
Who holds you to these commitments?
These are public commitments. If you have a concern about our work, raise it with your engagement lead or with Charles Zakarin.