Founder
I came to reputation management because I needed help myself
Charles Zakarin, Founder
In 1989, I founded American Automotive Equipment. Over the next twenty-three years, I built and ran a business that sold automotive equipment throughout North America.
In 2009, inaccurate information about me began appearing online. Before long, it had become the first thing people found when they searched my name. It was frustrating to see years of work reduced to something that did not fairly describe me or the business I had built.
I want to describe the effect precisely, because it is the part that people who have not experienced it tend to underestimate. Nothing dramatic happened. No one confronted me. Instead, there was a slow accumulation of small changes in how I was treated: a conversation that cooled, an introduction that never arrived, a counterparty who asked for one more assurance than a deal warranted. Each incident was individually deniable. Together, they formed a pattern.
I hired three reputation firms and spent roughly $50,000 trying to fix it. I did not get the result I needed. Eventually, I began learning how to address the problem myself.
That meant understanding why certain pages appeared so prominently, what could be corrected or removed, and how to build stronger information about my actual experience and work. As my own search results improved, people began asking whether I could help them too. That work eventually became RMG Digital Solutions.
What that experience taught me
People come to us because they want something changed. They may need a damaging result moved down, an inaccurate account corrected or a stronger professional presence. They deserve a clear explanation of how we intend to help and what progress looks like.
I also know that a reputation is personal. The work can affect a business, a career and the people close to you. That is why we take the time to understand the situation and why we keep private engagements out of our public marketing.
Today, our work includes both repairing damaged reputations and strengthening existing ones. Google still matters, and AI answers have added another way for people to form an impression before they ever meet you. We help improve both.
Tell me what you want to change
You do not need to arrive with a strategy. Tell us what is happening or what you want people to know about your work. We can start there.
Charles Zakarin
Founder, RMG Digital Solutions LLC