private reputation counsel
What the internet says about you is not the same as what is true.
We work on the difference: finding what is actually there, getting inaccurate material taken down or corrected at its source, and building records durable enough that search engines and AI systems describe you accurately without anyone having to correct them.
Two practices
One discipline, two reasons people call.
Either something is already wrong and it is costing you, or nothing is wrong and you would like it to stay that way. The mechanisms differ, so the practices are kept separate.
Reactive practice
Restore
The record is wrong and you are already paying for it, in deals that stall, in candidates who decline, in the pause before someone says your name. We assess what can actually be changed, then change it in the order that works.
Enter the reactive practiceProactive practice
Protect
Ask an AI who you are. Someone already has: an investor, a journalist, a counterparty's analyst. We build the presence those systems read from, so the answer is accurate before anyone needs it to be.
Enter the proactive practiceThe standard
Before you call, you can examine how we decide, what we decline, how each stage is reviewed, and where our evidence is incomplete.
We publish the limits because trust should not depend on a sales conversation. The standard is on one page, the method is documented stage by stage, and the archive is dated.
A named method, in five stages
Assessment, sequencing, intervention, construction, verification. Each stage has defined inputs, a deliverable, and a review gate before the next begins.
A confidentiality standard in plain language
What the firm protects, what it cannot promise, and when counsel should be involved, stated before any contact begins.
Published continuously, in our own name
The Briefing is our archive on search, AI answers, and reputation. Written in-house and dated, so you can check what we said before it was obvious.
Who we serve
The same problem behaves differently depending on whose name is on it.
The Briefing
What we have been working out in public.
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Google Knowledge Panels for Executives: How They Are Created, Corrected and Strengthened
An executive Knowledge Panel is not a profile you can freely rewrite. Google creates it automatically from its Knowledge Graph, public web sources…
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Executive Reputation Management: A Practical Guide to Protecting Credibility, Privacy and Influence Online
Executive reputation management is the disciplined work of finding, correcting, reducing and outpublishing the information that shapes how boards…
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AI Visibility Tools: How to Track Brand Mentions, Citations and Sentiment Across AI Search
AI visibility tools track whether AI search platforms mention your brand, which pages they cite, how they describe you, and how your presence compares…
Engagement
How we work together.
We do not ask for long-term contracts. We would rather earn the month.
The assessment establishes what is actually there before any intervention begins. If the record shows that acting would make the situation worse, the recommendation says so.
The confidentiality standard explains what the firm protects, what it cannot promise, and when counsel should be involved. How we hold information
The conversation begins before the crisis does.
One conversation, held in confidence, with an honest reading of whether there is anything worth doing.
If your matter is in litigation, or likely to be, have your attorney contact us instead. Communications routed through counsel are treated differently, and that protection cannot be added afterwards. Why this matters