The Briefing
What we have been working out in public.
The firm's archive on search, AI answers, and reputation. Written in-house and dated, so you can check what we said before it was obvious.
The archive is curated deliberately. Pieces that no longer meet the standard of this page are retired rather than left for volume, which is the same judgment we apply to client work.
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Google Knowledge Panels for Executives: How They Are Created, Corrected and Strengthened
An executive Knowledge Panel is not a profile you can freely rewrite. Google creates it automatically from its Knowledge Graph, public web sources…
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Executive Reputation Management: A Practical Guide to Protecting Credibility, Privacy and Influence Online
Executive reputation management is the disciplined work of finding, correcting, reducing and outpublishing the information that shapes how boards…
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AI Visibility Tools: How to Track Brand Mentions, Citations and Sentiment Across AI Search
AI visibility tools track whether AI search platforms mention your brand, which pages they cite, how they describe you, and how your presence compares…
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AI Misinformation: What to Do When AI Platforms Publish False or Outdated Information About You
When AI misinformation appears about you or your company, preserve the answer, classify the error, correct the sources feeding it, submit a precise…
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AI Reputation Management: How to Audit and Improve What ChatGPT, Gemini and Perplexity Say About Your Brand
AI reputation management is the process of auditing, correcting, and monitoring the claims AI answer engines make about your brand. You improve those…
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Google vs ChatGPT vs Perplexity: Which One Is Harshest on Brands?
The harshest AI answer engine depends on the question: public data points to Google AI Overviews as tougher on broad brand reputation, and ChatGPT as…
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Which Sources Do LLMs Trust for Reputation Questions?
For reputation questions, LLMs tend to cite a cluster of sources: community forums, reference sites, professional profiles, review platforms, editorial…
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The Executive’s Guide to AI Reputation Management: Auditing Your Personal Brand on AI
Executives used to manage reputation through familiar channels: Google results, LinkedIn, company bios, media interviews, podcast appearances…
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Ethical Reputation Management in the AI Age: What Works, What Doesn’t, and What We Won’t Do
Ethical reputation management in the AI age works when you focus on verifiable fixes, policy-based enforcement, and clear public responses. It fails…
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Autocomplete Reputation Damage Control: Why Suggestions Shape Trust Before the Click
Autocomplete can damage trust before a user clicks by putting a loaded suggestion in front of your brand name at the exact moment someone is deciding…
The conversation begins before the crisis does.
One conversation, in confidence, with an honest reading of what is actually there, including when the answer is that it needs less than you expected.
The first conversation and the preliminary review that follows it are free, and nothing is owed afterwards.
Whether your situation calls for a lawyer is one of the most common questions we are asked, and it is usually settled in the first conversation. Where counsel should be involved we will say so and work at their direction, and where it is not a legal matter we will tell you that too. Either way, the question is ours to answer rather than yours to work out first. How we hold information