The Briefing
Practical guidance on repairing and improving your reputation
Our articles explain how search results, online content and AI answers affect what people learn about you, and what you can do to improve it.
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Improving your Google Knowledge Panel
A Google Knowledge Panel introduces you before anyone reaches your website, and it is assembled from whatever Google can find. How to check what yours says, correct what is wrong, and strengthen the sources it draws on.
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A practical guide to executive reputation management
When an old controversy, a mistaken identity or a thin profile dominates your results, it hides the reasons someone would hire you or invest with you. A practical guide to finding the problem, telling error from unwanted-but-accurate coverage, and building a stronger presence.
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Choosing AI visibility tools that lead to useful action
An AI visibility tool is only useful if it shows you the actual answers and helps you decide what to change. The questions to settle before comparing products, and the evidence a tool should let you inspect.
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What to do when AI gets your story wrong
An AI answer can put an old job, a mistaken identity or a false allegation in front of someone who is deciding whether to work with you. Correcting that picture takes more than repeating that it is wrong. You…
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How to improve what AI says about your company
When someone asks an AI platform about your company, the answer may influence whether they contact you, compare you with a competitor or move on. Your reputation work should improve that answer by addressing…
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Why Google ChatGPT and Perplexity describe brands differently
Search for the same company on Google, ChatGPT and Perplexity and you may encounter different pictures of the business. One result may lead with the company's website, another with a news story, and another…
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Which sources shape AI answers about your reputation
The information available about you helps shape what people and AI platforms can say. Your website may explain your work, professional profiles may establish your roles, and news coverage or reviews may…
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When your career moves on but AI still describes your old job
You have changed companies, joined a board or built a new area of expertise. Yet an AI answer still introduces you by an old role. People researching you may never reach the part of your career you want to…
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Repairing reputations without inventing a better story
Good reputation work helps people find a more accurate and complete account of you. That can mean removing false information, correcting outdated claims, moving damaging results down or bringing years of…
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Addressing damaging autocomplete suggestions
Search suggestions can shape an impression before someone reads a single result. When a person's or company's name appears beside a damaging word, the suggestion itself can raise doubts.
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