Evidence
What you can check, whenever you want to.
None of it names a client. The figures are counts, and the rest is what the firm has written down and published, so you can see how we reason, what we document, and what to expect.
The count
- Told they did not need us
- 18
- Scholarships awarded
- 212
- Institutions
- 123
- Scholarship applications
- 20,000+
As of September 2026. The first is the number of people told after a first conversation, in 2026, that there was nothing here for us to do. Scholarship recipients are published by name, with their consent.
The evidence
What you can verify without exposing a client.
Each item is available for you to examine directly. Together they show how we reason, what we commit to, how the work is reviewed, and what you should expect to receive.
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A published standard, applied before we call
Ten specific things the firm will not do. We choose whom we approach, so most of it operates at selection rather than at the door. If we fall short of it, this page is the record.
Our standard -
A documented method with review gates
Five stages, each with defined inputs, a specific deliverable, and a point at which stopping is genuinely available. The same method runs every engagement, which is what makes it auditable.
How we work -
A dated archive of our own analysis
Everything the firm has published on search behavior, autocomplete, and generative answers. Each article is dated, so you can see what the firm published and when.
The Briefing -
The founder's own record, in the first person
The specific circumstance this practice grew out of, with dates: three firms, about fifty thousand dollars, and the years it took before the record reflected the facts.
From the founder
Read the record.
The standard, the method, the archive, and the founder's account are public. Read them now, or after we have spoken. They are not homework.
The first conversation and the preliminary review that follows it are free, and nothing is owed afterwards.
Whether your situation calls for a lawyer is one of the most common questions we are asked, and it is usually settled in the first conversation. Where counsel should be involved we will say so and work at their direction, and where it is not a legal matter we will tell you that too. Either way, the question is ours to answer rather than yours to work out first. How we hold information