Where to begin

Four questions that determine what you actually need.

Not a catalog. The mechanisms in this practice are not interchangeable, and choosing between them from a list is how people buy the wrong one. Answer these instead.

The diagnostic

Answer in order.

These are the questions we ask in a first conversation, in the order we ask them. Where your answer is ambiguous, that ambiguity is itself informative.

Is something already there?

Yes

If material exists today that is inaccurate, disproportionate, or resolved, the work is reactive. Start with an assessment of what is actually there.

Go there

If nothing is wrong yet, the work is proactive, and usually less expensive than it will be later.

Go there

Is it moving?

Yes

If a story is active, meaning hours or days old and still spreading, the sequence of the next few decisions matters more than anything else. Call rather than write.

Go there

If it is static, you have time to establish the facts properly before acting. Most matters are here, including ones that feel urgent.

Could it come down?

Yes

A policy violation, a factual error, an expired retention period, or a reachable author. Removal is usually the most durable change, so it is attempted first where a basis exists.

Go there

Where material is accurate and lawfully published, position is the remaining variable. Slower, and durable.

Go there

Do you know what the machines say?

Yes

If you have checked and the answers are wrong, the correction happens upstream in the sources those answers are assembled from.

Go there

Almost nobody has checked. An audit across systems is the least expensive useful thing available, and it is usually where we start.

Go there

Or by who you are

The same problem behaves differently depending on whose name is on it.

Questions we are asked

Why is there no price list?: Because the honest scope cannot be known before an assessment, and a fixed package would mean either overcharging simple matters or underserving complex ones. The assessment establishes scope, and you decide whether to proceed with the figure in front of you.
Can I engage you for just one mechanism?: Yes. Some matters need exactly one thing: an autocomplete policy request, a single removal, an AI audit. We would rather do one useful thing than sell a program around it.
What is the smallest sensible engagement?: An assessment. It produces a documented baseline you own and a reading of what can realistically be changed. It can stand on its own without committing you to later stages.
I answered these and I am still not sure.: That is common. Describe the situation in your own words and we will tell you which practice and mechanisms appear relevant.

Or skip the questions.

If none of the four fits cleanly, describe the situation as you understand it and we will do the sorting.

A first conversation Or write to us directly

The first conversation and the preliminary review that follows it are free, and nothing is owed afterwards.

Whether your situation calls for a lawyer is one of the most common questions we are asked, and it is usually settled in the first conversation. Where counsel should be involved we will say so and work at their direction, and where it is not a legal matter we will tell you that too. Either way, the question is ours to answer rather than yours to work out first. How we hold information